The Beringer "How to Get to Napa Valley" Experience
The Situation: Beringer's goal was to showcase the role of great wines in being able to bring the Napa Valley lifestyle anywhere.
The Solution: Our Urban Picnics took Beringer, and Napa, nationwide. Consumers enjoyed a taste of wine country with demonstrations and food pairing suggestions from Beringer's executive chef. Wine-tasting completed the experience.
The Results:
- 24,000 program impressions.
- 1,248 wine samples.
- 503 leads generated.
What we learned from this experience: Experiential Marketing can change tastes and perceptions. Do it right, and it can even change a bit of geography.