Happy Monday!

What better way to celebrate the beginning of the week and the birthday of one of our awesome agency partners, Scott Moller! As a birthday celerbration, Scott brought the Wagyu Wagon Food Truck to our doorstep so we could all join in on the birthday festivities. Thank you, Scott!

MW’s Very Own National Champs!

Did you know that two of our very own just competed for the Women’s Rugby National Championship this past weekend in Virginia and WON IT ALL?
Congratulations to Dawn McKenzie and Lani Larson of Chicago North Shore Rugby on their epic win.  This is a pretty amazing honor when you consider that over 25,000 females play [...]

MW On Multicultural Marketing

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Jalapeño Competition Spices Up Market Square

What does it take to swallow 275 jalapeños in eight minutes? The heart of a champion, maybe — and several gulps of Pepto-Bismol ahead of time.

Gimmicks Flop Experience Rocks

Dan Brice, Vice President of Client Services at Marketing Werks, prides himself on being an expert in the ever-changing field of human behavior.
With 12 years of experience in experiential marketing Brice knows one simple fact: gimmicks don’t work.
“Gimmicks, I think, have a negative connotation and come off as ’salesy’ and ‘forced’ said Brice. “It’s oftentimes [...]

Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village

Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
“We knew we had to step it up,” said IndyCar Director of Marketing Kasey Coler.
And so it did. It hired Promo 100 experiential [...]

Green Your Town, Denver

Seventh Generation inspires consumers to think of the impact their decisions and actions will have on the next seven generations.
We took the next seven generations into account when creating Seventh Generation’s newest campaign Green Your Town, Denver. The campaign, running from April-July, stops in at retail stores as well as high traffic locations within the [...]

Brand Ambassadors Make The Cut

According to U.S. World & News Report, a position as a Brand Ambassador is one of the top 10 Resume-Boosting College Jobs. Marketing Werks currently has a staff of over 3,000 Brand Ambassadors that represent our clients such as LEGO, Walgreens and PlayStation across the country, and that number is continuously growing! Kick your college [...]

MW WAGS Team reaches the 2 Million mark this week

The AARP/Walgreens Wellness Tour team has reached a milestone this week — the 2 millionth free health screening will be administered! A nine-bus community outreach tour on the brink of administering its two millionth free health screenings — commendable. Congratulations to the MW WAGS team.

Marketing Werks Inc. Named a Chicago Tribune Top Workplace [...]

Char-Broil Cooks Up Grilling Tour

Grill maker Char-Broil this summer is activating a 33-week mobile grilling tour to promote its Char-Broil Infrared grills. A crew of three accompanies Char-Broil’s 50-foot trailer as it travels to BBQ festivals, NASCAR races, “Taste of”‘ festivals and NFL football games to connect with consumers and educate them about infrared grilling. The bonus: free food [...]