The Chevy Chicago Revolution Experience
The Situation: Chicagoland Chevy dealers needed to influence consumers and get their line of cars and trucks into the consideration set.
The Solution: Leverage the brand's national ad campaign "An American Revolution" and create the "ultimate showroom" using a 53-foot hauler. At area events, consumers got to "walk the lot", sit in the vehicles and learn about features.
The Results:
- Over 500,000 impressions.
- Interaction with over 50,000 consumers.
- Generated 25,592 qualified leads.
What we learned from this experience: Create the right experience for consumers and anything – even shopping for a car – can be fun. That's revolutionary.