The Hershey's Kissmobile Experience
The Situation: Hershey's needed an alternate medium to reach consumers to celebrate 100 years of Hershey's Kisses, and to introduce new line extensions.
The Solution: In a 45-week tour, Hershey Kissmobiles criss-crossed the Country, provided support at store location and spreading the word through media interviews. Our "Chocolate Ambassadors" also worked on behalf of our charity partner, the Children's Miracle Network.
The Results:
- Over 200 million media impressions.
- Over 220 million consumer impressions.
- More than $150,000 in donations raised for the CMN.
What we learned from this experience: Nobody can resist chocolate. Not kids. Not grown-ups. Not even TV news directors.