The Situation: Verizon needed to build brand awareness among youth, and demonstrate its leadership in devices, data and entertainment services and network reliability.
The Solution: A fleet of 13 Hummer H2s hit the streets visiting events with a presence that included a technology bar and download station. Targeted consumers got to get their hands on the latest and best handsets and services Verizon offers. During event down-time, crewmembers "kept the line open" through guerrilla marketing and reaching out to youth on a peer-to-peer level.
The Results:
- 2.184 million consumer contacts.
- 685,398 demonstrations.
- 71,392 qualified leads.
What we learned from this experience: Technology moves from "That sounds interesting." to "I am SO getting this!" when consumers can experience it themselves and learn from brand ambassadors just like them.